Keyword Atlas · Marketing · No 07
The words hiring systems and marketing specialist hiring managers actually look for, drawn from the U.S. Department of Labor occupational database and the bodies that certify this field. Sourced, dated, and checked by machine.
The keywords
Tap any keyword to see exactly where it comes from and how to use it in a real bullet.
Skill mix
Customer and Personal Service edges out Sales and Marketing itself as the top-rated knowledge area for this occupation in federal data, with English Language close behind. Mathematics scoring nearly as high as Sales and Marketing is easy to under-keyword: this role's federal task data leans heavily on research, measurement, and forecasting, not just campaign execution.
Wage terrain
Placement
Title, years, channel focus, one growth or efficiency metric.
Hard skills and tools, each attached to a growth, cost, or conversion outcome.
Exact-phrase matching for screening software. Name the platforms and methods directly.
One or two signature keywords woven into a story. Never a list.
The receipts
75% of resumes are rejected by ATS before a human ever sees them.NO PRIMARY SOURCE
Employers admit their screening systems filter out qualified candidates who don't match a job posting's exact wording.VERIFIED · HBS 2021
Asked constantly
Lead with research and measurement language. This occupation's federal task data centers on market research, consumer data analysis, and campaign performance measurement, then add the specific platforms and channels you have run.
No, lead with the ones named in the job posting. A long unfiltered platform list reads as padding to a human reviewer even where it does not hurt exact-match screening.
There is no verified evidence that current ATS platforms penalize repetition directly. The better-documented risk is a human reviewer skimming past a resume that reads as a keyword dump.
Yes, in emphasis. Entry-level resumes lean on execution and platform keywords, while senior resumes should add the strategy, forecasting, and stakeholder-reporting language this occupation's task data also captures.